Quote:
Originally Posted by Dimman
I think that this is what it has to be. Any more and all it will end up doing is selling tC's.
Joe Average and Suzy Secretary at a Scion dealer looking at tC vs FR-S.
tC has a bit more L's (bigger motor)
FR-S has a bit more HP's (20ish more hp)
They have the same number of doors.
Same number of gears auto or manual
FR-S may have a few more mpg's.
They have different WD's (whatever those are...) ie, they don't care FWD or RWD.
So to Mr Average and Ms Secretary, taking all the dynamics stuff we talk about out of the picture, the cars are VERY similar. (Maybe the tC's torquier 2AR motor actually feels faster in their test drive.) Maybe they like the FR-S' looks better. But if it's $25k??? $6000 more for looks? To the average consumer that i makes no sense, and the tC will get the sale. Then the FR-S will get canceled due to crappy sales.
Start at $21k to succeed.
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Oh how I wish. I agree tCs will sell more so Scion will simply make less FR-Ss than tCs. Their analysts calculate the different price points and the demands each will garner. This gives them an array supply curves intersecting an array of demand curves, then they calculate which intersection maximizes profit.
