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Celica as the name makes no sense for this car. As nate89 said, people remember the Celica as a FF girl's car. Enthusiasts who remember its RWD days are few and far in between. Supra wouldn't work quite simply because Supra's performance is way above what this would be. It's akin to naming the next Nissan Silvia a Nissan GT-R, and dilutes the Supra as a brand name. The purpose of this car is totally different from the Supra. But it seems like a lot of people on here are in denial of that, and expect it to be 300 horsepower and destroy a 370Z on the track. Considering this car is going to be like a 2+2 coupe version of a Miata (as far as niche is concerned), Celica or Supra don't work.
Plus, if the car hopes to do well in Japan, they'd need to have some variant of the "86" in the name. RWD sports coupes are hopelessly unpopular in Japan, and the only saving grace is that the AE86 name still has a lot of cachet there.
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