Quote:
Originally Posted by MatadorRacing_F1
^ Celica = Toyota's most recognizable sports car brand worldwide. Not Supra, not Corolla, Celica. It's quite literally Toyota's Mustang.
Personally, I wouldn't have a problem with it being called Celica worldwide (what do you care, it's going to be a Scion in the US) but I'd prefer it to get a new unique, sensible name. That being said, it's not about whose "heritage" it has, rather, which label can get more people to come into the showroom to check it out. Sorry, Corolla != sports car.
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+1. If Toyota is going to go with a historical name, Celica makes the most sense. However I wouldn't mind if they came up with a new name, an actual name and not just a few letters or numbers.