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OK, I can't contain myself any more and I have to ask...
What's wrong with it being a Scion? Subaru and Toyota probably have an agreement to not compete in the US market, and the easiest way to avoid competition is to have different trim levels for different brands. The techies are going to go Subaru because it offers the options, and the bare-bones people who want the car for what it is (younger people) are going to go with the Toyota. No competition, see?
Selling a stripped-down version of the 86 makes more sense for Toyota's enthusiast brand Scion than it does for Toyota itself, where people expect bland cars with a million techno-features. I really don't understand this big push to re-badge your car as a Toyota 86. Quite frankly, you'd have an easier time with a Subaru since the 86 is much more luxury than the FR-S anyway.
That said, I can't wait for my FR-S to get here and I'm going to leave every scion badge in place. Why not help the brand get off the ground? They need a halo car for the TC driving set to look up to.
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