Quote:
Originally Posted by Dimman
^ I think a lot of people had high hopes for BMW's 1 series. Hoping for something in the Golf price range and maybe size, but RWD. Instead they made a very slightly smaller and very slightly less expensive 3 series. At least in North America. No 4 cylinder version for us, and I bet it was that they didn't want to hurt Mini sales.
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You've pretty much nailed it. In BMW enthusiast circles people were hoping for a return to BMW's roots, epitomized by the E30. The 1-series was much anticipated and then a big let-down when it actually came out. Good point about competing with the Mini; I hadn't thought of that, but also generally people were expecting the new car to be somewhere above the Mini price range but well below where the 3-series had crept up to.