Quote:
Originally Posted by PAImportTuner
I agree to call it a Celica is just that, asinine, BUT I can understand the logic of Toyota. As a normal consumer, who's going to pay $23k for a miata sized Corolla? Giving it the name of Celica would mean a sporty model and more money. Most people would be like "Corolla FT86? I'm not going to pay more than $20k for that AND if I have to it better be fully loaded with leather, sunroof.. L-O-A-D-E-D" this is what the majority of buyers are going to think, not us enthusiasts or purists who prefer a light, sports car without those creature comforts.
Calling it a Celica affords them more $$$, than putting the car into the Corolla segment. Same reason why someone would buy a Subaru version for a few grand more. Name and brand. You know the Celica.. CelicaSupra lineage. This could be a door opener for a possible new Supra with a 325hp+ H6/H6T BASED on this chassis to fight the upcoming RX-9 that will be based off the new smaller miata chassis in 2013. You never know, depends how the market receives this car.
I can only imagine the name is being used for future car progression and to bring in the higher dollar.
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That makes absolutely no sense what so ever. Nobody is suggesting to name this a Corolla. They certainly aren't going to name it Celica to charge more money. Most people definitely don't remember the Celica Supra lineage. You're talking about over 30 years ago. People don't spend more money on a name. Not one person will spend a dime more on this car just because it's named Celica.
And for the love of Christ! Stop trying to turn this car into Toyota's attempt at making inroads to a new Supra. If they wanted a new Supra they would just fucking make one. There is absolutely no indication that Toyota is even thinking about it right now. They are constantly evaluating the markets and trying to predict where they will be. If they feel there's market share to be had they will make a Supra and it will be huge and create a lot of buzz. But it will be 3 - 4 years before it ever hit the streets.
Also people spend a few grand more on a Subaru because it comes in a wagon with AWD. There's not much to compare it too. As it stands Subaru doesn't have anything to compare too in the Compact market. I think there's the Fusion and the Venza and those are the only two AWD Wagons I can think of. But when you compare the price of those Cars they are pretty equal.