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Old 10-02-2012, 04:08 PM   #987
choi0706
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Quote:
Originally Posted by soconfoozed View Post
I didn't go to the media, but I will say that this is the kind of thing that happens when you don't take care of your early adopters.

I've ranted about this before, but your early adopters are your most important customers, because they're the trendsetters, and everybody they know knows it. They're your brand evangelists -- I'll say it again, the true believers. They're your strongest ally when you're in a pinch. So, why would you screw them over? Is it so difficult to imagine that they could just as easily turn into your harshest critic?

I'm an engineer, not a marketing guy, but this is all so obvious to me.
Seems scion is more on top of things than subaru.. Do you think toyota is the one looking for the root cause? They do have TSBs out quicker than subaru..
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