Quote:
Originally Posted by soconfoozed
I didn't go to the media, but I will say that this is the kind of thing that happens when you don't take care of your early adopters.
I've ranted about this before, but your early adopters are your most important customers, because they're the trendsetters, and everybody they know knows it. They're your brand evangelists -- I'll say it again, the true believers. They're your strongest ally when you're in a pinch. So, why would you screw them over? Is it so difficult to imagine that they could just as easily turn into your harshest critic?
I'm an engineer, not a marketing guy, but this is all so obvious to me.
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Also, I can't tell you how many people have asked me what's up with my car and why is it taking so long. The initial attention it got for being brand new and exciting is backfiring because now it's giving Subaru/Toyota a bad rap that a brand new car is having such a major problem.