Quote:
Originally Posted by Aki
He's incorrect at least on one point: marketing. Marketing is handled by external agencies. Toyota and FHI use different marketing agencies. Toyota's not going to market Subaru's "Confidence in Motion" for them...
As for Toyota and Subaru being different only in aero bits, that's also unlikely. Why would Subaru release a skeleton while Toyota releases three concepts in that timeframe? Badgineered cars would cannibalize marketshare, and Subaru would be keen to alter the sheetmetal some so that there is differentiation (think difference between Camry and Lexus ES)
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Excellent examples of good badge engineering are the Ford Fiesta and Focus compared to the Mazda 2 and 3.
