Quote:
Originally Posted by Aki
He's incorrect at least on one point: marketing. Marketing is handled by external agencies. Toyota and FHI use different marketing agencies. Toyota's not going to market Subaru's "Confidence in Motion" for them...
As for Toyota and Subaru being different only in aero bits, that's also unlikely. Why would Subaru release a skeleton while Toyota releases three concepts in that timeframe? Badgineered cars would cannibalize marketshare, and Subaru would be keen to alter the sheetmetal some so that there is differentiation (think difference between Camry and Lexus ES)
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Scary word that, looks like Bad-engineered instead of Badge-engineered.
Marketing isn't just the lame Scion tv ads and whatever the current "Beauty of All Wheel Drive" catchphrase happens to be. I don't believe a single agency is responsible for everything the company does. Car shows, and lousy scripted, fake speeches by Scion VPs for example...
I believe I mentioned earlier about User Generated Content.
WE are a wildcard marketing tool for the car as well.