Quote:
Originally Posted by FRiSson
Consumers build the reputation of a company, not the company itself. A company only provides goods and services. A company can supports its reputation by providing good products and service or cause its reputation to be ruined by not providing what is expected. Without the public's support a company has nothing. Honda, a small unknown car company in the US, had its reputation built from scratch by a grassroots fan base that recognized and spread the word about its superb small cars. Word-of-mouth is 100 times more powerful than advertising.
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exactly so you can blame all the douche scion owners who made the rep look bad, and the toyota marketing department that thought,
"hey, you know how we can sell toyotas to teenagers? rename our cars something stupid/fake name like 'scion' and don't let them negotiate the price, and we'll be golden!"
i think i'm more irritated/insulted that people would be attracted to a car because of the fake name branding. if it's a toyota, call it a toyota. don't change the name for the US market just because you don't think we're intelligent enough to make a decision on the car based on its own merits.