Quote:
Originally Posted by Coaster
Scion builds its rep not the consumers. If they make high quality vehicles then eventually it get there. However now it looks like its sinking.
The FRS is great though.
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Consumers build the reputation of a company, not the company itself. A company only provides goods and services. A company can supports its reputation by providing good products and service or cause its reputation to be ruined by not providing what is expected. Without the public's support a company has nothing. Honda, a small unknown car company in the US, had its reputation built from scratch by a grassroots fan base that recognized and spread the word about its superb small cars. Word-of-mouth is 100 times more powerful than advertising.