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Perhaps some better shots of the wing on the car would convince people? On a lowered car with aftermarket wheels on a track, or in a photogenic area would do wonders for PR vs. two over-saturated shots in a random parking lot where the wing is just being held in place. That is what turns me off the most...not the wing itself. If people don't know who you guys are, it looks really amateur.
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"It's very difficult to present technology as an overtly positive sales device to people who want an emotional car" -Chris Harris
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