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Deposit is always dealer specific. I have ordered quite a few cars and the norm seems to be $1000. I put that down towards my E92 M3, Cayman R (originally wanted 10% deposit), and my BRZ. I normally do it through a credit card. I ended up getting my BRZ from another dealer so the dealer I ordered from just refunded my credit card. The point of a deposit is to assure the dealer that you are serious about purchasing the car. If you don't put down a deposit, then don't be surprised if the dealer finds someone who is willing to.
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