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That looks about right for a production car...
People shouldnt be too surprise... the TARGET price is STILL 20K-25K USD....
In Australia, Toyota Sales have already confirmed they will sell it there and the shape is closest to the Mark II, minus the bells and whistles, and some body "lines" that was shown on the Mark III.
With price tag close to 35K-40K AUD.... thats CHEAP... even cheaper than the S15 and previous shape CELICAs.
Now... I do believe that they mentioned 2 grades, possible turbo TRD versions in the range of 50K AUD... not sure about US Scion version. Info. came from word of mouth from Toyota Sales Executives, so they "approximates" and not 100% to the T, but a good indication nonetheless.
The Mark III body kit/exterior kits makes a MASSIVE difference on the looks and I would love for them to offer it as EXTRAs.
The one thing thats a bit disappointing is that the stock suspension is ridiculously DATED.... almost ALL sports cars or sports models come with sports suspensions that lowers the car off the FACTORY.... Sure, we all can simply book a tuner and upgrade the suspensions, BUT thats not the point... MANY people will use the STOCK look as the representative LOOK and compare it to other coupes... it needs to be 1 to 1.5 inches lower.... if NOT... then it definitely NEEDS a PAIR OF SIDE SKIRTS!!!
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