[Dimman]

Originally Posted by xantonin

Well, in theory:

Car A = Attracts 100,000 people
Convertible Car A = 10,000 people interested


Total audience = 110,000 with both car models
110,000 is wider than the plain 100,000, assuming the 10,000 where only shopping convertibles

I know there's flaws to the idea but that was just my reasoning.

Now they need to figure out if the potential extra sales offset the increased production costs.