Quote:
Originally Posted by VenomRush
i completely agree... if it was a toyota. since its a scion, i dont think people that havn't been following the car will want to pay 25k+ for a scion
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Economic inflation continues. $25k isn't worth as much as it used to, even 10 years ago. A "cheap" car nowadays is $20k, and an average priced car is in the 30's. Charging $25k for a low-production properly small sport coupe is completely acceptable, regardless of the brand. If the badge said Ferrari you'd likely go running to the dealership throwing money at them. Don't forget the economics of this specific car and how the badge and brand is irrelevant, despite your opinion of it.
I agree that Scion has an uphill battle to convince their typical demographic that a $25k car is within the brands' socioeconomic grasp, however think of it the other way; the FR-S will be fantastic halo car for Scion. Kids will drag their parents in to see the FR-S and leave buying a cheaper tC, xB, or xD. early 20's to mid 30yo single males will be the primary demographic, so Scion will have to market differently [i.e. more mature than currently] to attract actual buyers for the FR-S.