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Originally Posted by Leeky
The other thing is that this car is of a similar size and price range to the Gen7 celica. I'm not saying its a straight replacement for the celica, but i'd say Toyota are going to be aiming this car at the same market segment from where which the celica once sat.
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I'd hope not. The 7th gen Celica was a failure. The car itself was great, but Toyota's marketing and competitive pricing was horrible. ("Looks fast" Really? That's a great marketing strategy there). This equates to the car's market either being a small one or the wrong one. Unless you mean the older Celica market.
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Celica sales hit 52,406 units in 2000, but dropped sharply to 14,856 in 2003. Just 8,710 Celicas were sold in 2004, and only 3,113 were sold in 2005.
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We don't want that market... Unless you meant that market in addition to the new market the FT-86 will appeal to.