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I have some experience with the Scion brand. I pre-ordered the tC 3 months before release and owned one of the first arrivals to the area.
Don't worry about the sales guys - they make their money. They are actually more relaxed because they know what they're making off the car. This makes the process easier on you. I asked my salesman how he liked moving over to the Scion side of the dealership (sold Toyotas originally) and he was very happy with it. There was not as much to make off of each sale but the price point made them sell like hotcakes and it was more of a steady income.
Pre-ordering was easy. Once Scion released the pricing I went to the dealer, asked for estimated delivery dates and what they expected for allocation and put $100 on the spec. I insisted it was a manual and could be black or the gray color (I think it was flint mica or something at the time). He called me while they were unloading the truck, he had one of each and I took the flint mica.
Purchasing was easy. Since there was no price negotiations that meant that they couldn't jack up the price based on availability like some do. I was in and out of finance in an hour (you still need to pay attention in the finance office!). They were still detailing them so I had to wait another 30 minutes or so, shooting the sh!t with the sales guys.
I know many worry about this thing being a Scion, but I was very happy with the experience. If the timing works out I plan to pre-order again.
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