Just a reminder for anyone who is actually interested in buying an FR-S with the dealer installed options like leather seats, rims, tinted windows, etc.
The Pure Pricing definitely refers to the sticker price of the car. For instance, today we were about to buy an FR-S for about 25,300. A while later the financial manager tells us that they need to sell it with the options that they haven't installed yet. The main point is that the car was not 25,300 but instead 33k-34k.
We went to another dealership a few miles away which had an FR-S with leather, $3995 premium.
Long story short, we were still able to haggle our way to a better price, we haggled the 34k one down to 30,400 and the one with leather which was 28,600 was haggled down into 27k flat.
It appears that dealerships that once sold for MSRP are now jumping on the "accessorization" bandwagon. If you're desperate to buy one, don't be afraid to haggle with the accessories!
(Btw, I'm still on the look out for MSRP only
)