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More are made, its more visible to the public (how many commercials for FR-S there are compared to the BRZ?), cheaper.
It's funny, at the FR-S first drive event I was talking to some dude that raced Porsches and he had no clue what I was talking about when I told him I went for the BRZ instead of the FR-S. I had to explain that was Subaru's version of the car.
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