Quote:
Originally Posted by Archer256
I didnt read through the thread, and if what i say has been pointed out already i apologize in advance.
They will compete, not because of specs but because of price. The FT is going to start in the 20's...START. Z is about 35k on a sport package but we dont know what packages Scion/Toyota is going to offer. Look at the tC that thing maxed out is like 32k. that's 3k cheaper than the Z! Now the Ft will start at a higher point so who knows maybe "pimped out" itll hit 35k, in which case it will be fighting for sales against a Z. Car competition isn't just about specs, and stuff to the mass market is comes down to price. Lexus's meteoric rise in Luxury was due to a large part on their ability to bring equivalent luxury of a Benz of BMW for a lower price point AND have higher reliability. THey still do it - IS-F (2011) model straight up matches a M3 now and they start at a cheaper price point. What does that mean? Well the car enthusiast will probably look at extreme details like transmission, ratios, etc. But the average joe will look at the 2 cars, see equivalent specs but the IS-F has a cheaper price point and it looks sexy so why not make a smart buy?
Same thing for this car, if it hits anywhere near the Z's price points people will then consider - well if i shell out some more money i can get this other car. Same way how Toyota can eat Civic sales - spend a little bit more money possibly and i can get this nice beast from Scion.
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Yup. Enthusiasts make up a small portion of sales, but sometimes purchasing a car (like the Z) makes you an enthusiast. However, the person going into the dealership will be an average Joe nonetheless.