It's bizarre, the way Toyota seems determined to expand the Scion brand (the introduction of 3 Scion models in Canada in 2010 for example).
I can't believe they intend the FT-86 as a replacement for the tC however, given the investments they have made in the customization campaign for it. Also the fact that they rely so heavily on cross-platform compatibility (same engine in xA/xB and Yaris for example) to achieve greater economy of scale in production. But, they do aim Scion at the youth market... do they see the 86 as appropriate for this segment, or more upscale/boutique?
As others have said, the correct answer is "who gives a sh*t" as those emblems are coming off day 1
the only question is what to rebadge with