Quote:
Originally Posted by indesign
The issue is that Toyota USA has created brands to fit the images they want to portray (Lexus, Toyota, Scion). It's all about demographics, not about the enthusiasts. Younger drivers would likely think that Toyota would be too boring of a brand to drive, whereas folks with thicker wallets would think it's cheap to be seen in a Toyota, hence the partitioning of Toyota into Lexus and Scion brands. The average consumer doesn't really care about heritage, it's all about the image and branding; and that's what the American society is all about nowadays. Brand and Image.
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+9000.
I rewatched the scion introduction of the FR-S and towards the last 2 minutes he says it will target older potential buyers.
Seems like Scion is trying to get out of that ugly "youth appealing" deal and trying to change their image to sporty adults with money in their pockets.