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Originally Posted by eckoman_pdx
The car looks decent, though the Scion styling and re badging are overkill. Honestly badging it as a Scion is a buzz kill for me. I own an MR2 Turbo, several have friend's Supra Turbos. I know people with Celica All-Tracs, and even AE86's. These are all great TOYOTA sports cars. I am a TOYOTA enthusiast, not a Scion enthusiasts. This car was suppose to represent the legendary Toyota sports cars of the past. None of those were Scions, and I know as an MR2 enthusiasts, if you tried to re-badge an MR2 as a Scion we'd all blow a fuse. IMO rebadging this car as a Scion is a slap in the face to Toyota's sports car heritage, a slap in the face to all those cars and the enthusiasts who follow them. It's saying "we don't care about you or history." I mean, you're going to honor past Toyota's by making a car which isn't called a Toyota? That's just stupid. As I said, try rebadging an SW20 MR2 or MKIV Supra as a Scion and see how owners take it. At least the rest of the world is getting a Toyota badged product, so it can be re-badge it as a Toyota. I guess to get a Toyota you'll have to go "EDM" or "JDM on it. I think I'll hold out for the Subaru, it's not a Toyota badge wise, but neither is a Scion. I'm a Toyota enthusiasts, but this isn't a Toyota in the states...it's a Scion. That just kills it for me. At least if Subaru releases a variant, there's a good chance it'll be turbocharged and AWD.
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The issue is that Toyota USA has created brands to fit the images they want to portray (Lexus, Toyota, Scion). It's all about demographics, not about the enthusiasts. Younger drivers would likely think that Toyota would be too boring of a brand to drive, whereas folks with thicker wallets would think it's cheap to be seen in a Toyota, hence the partitioning of Toyota into Lexus and Scion brands. The average consumer doesn't really care about heritage, it's all about the image and branding; and that's what the American society is all about nowadays. Brand and Image.