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Originally Posted by HunterGreene

One thing that is bothering me about this discussion is that most people seem to assume that the MSRP itself makes huge profits for the Toyota dealers. A few of my friends who have worked for the dealerships have told me that Scions see some of the smallest profit margins of any vehicles sold by Toyota. So, the price posted, if its at MSRP, probably wouldn't leave much room for haggling anyways if the dealer was going to make any sort of profit.

I don't know about other dealership regions, but there really aren't any dealerships promoting the Scion brand in this area, which may be due in part to the narrow profit margins from sales of the brand, which may be why some of the dealers are charging $9-10k over MSRP.

who thinks MSRP will leave huge profit?

most people online as well as off line, dealer or not all agreed that MSRP have a profit margin for the dealers. not big, but not small either.

so the hole point of no haggling for MSRP seems to be a fair concept. however, on the other side of the cone is greed. so sleazebag dealers will go around the good concept which guarantee a fix profit margin to create their own profit margin by adding BS add on.

what toyota should do is to mandate all dealers sticker can only be at MSRP or lower. all dealer add on is only available upon request. dealer add on should also be subjected to the MSRP or lower rule, and the labor hour for installation is clearly listed according to industory standard.