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I understand what you are saying by your post OP, but I think you have a lack of some important information.
Subaru is not going for the same market as Scion, The BRZ is intended for a more "mature" market, while the FR-S is supposed to be for the "young" people.
Advertising, Subaru is not doing advertising for this car, their allotted number for the year are pretty much already sold out, this is because they are producing significantly less BRZs than FR-Ss, this is not simply Toyota did better marketing the car, this was the original intention.
Basically everything you described is what Toyota/Scion and Subaru were planning to do, they don't want to be in competition with each other so they go for a different market with the two vehicles.
Subaru is fine with selling less numbers wise because, really, they produce all of them, so they get their fair share no matter what.
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