[eriktherod]

I don't think the OP was trying to make it into a Toyota vs Subaru battle, I'm sure we're all well aware that the twins are a product of both companies. That being said, we all know both companies are also benefiting from its success.

I think the OP was just trying to say how he feels Toyota's brand is being affected more than Subaru's and I'd have to agree. While Toyota is a huge company, many many times larger than Subaru, I feel that this car helps their lackluster line-up much more than Subaru.

While I'm sure a lot of Subaru loyalists will go with the BRZ, I feel the FRS brings a lot of new customers to Toyota. When I talk to people about the FR-S, I typically come to "... and if you like a more luxury model, you should check out the Subaru BRZ." Most people blink and go, "Oh, Subaru has one too?" They know of the FR-S as "the new Scion" but not necessarily of the BRZ.

Obviously, as Subaru is actually manufacturing the car for Toyota, they're probably on the better financial end of the deal. For brand, Toyota/Scion is definitely doing great for awareness. So in the end, it's a pretty good symbiotic relationship.

I think that's really the important part here. There have been a lot of partnership designed cars between automakers over the years. Many of them have been subpar, or even downright terrible. This is really one of the best of all time between two manufacturers.