This is either a huge troll or insanely ignorant.
Look under the hood of your 86/FR-S/BRZ. Count all of the Subaru logos. Take the percentage of Subie parts put into the car and apply that percentage to how much money the FR-S, 86, AND BRZ has made. That is all Subaru's profit. What you don't realize about how a car is priced, is that every single component's price is factored into the price of the vehicle. The individual piece is bought from Subaru and then flipped in the cost of the whole car.
Now only the engineers and board members themselves at Fuji and Toyota know exactly how much of the car is Toyota and how much is Fuji. Though the entire project is meant to boost the business of both companies. The only purpose of selling an FR-S/86/BRZ as different models is to appeal to brand loyalty and differing markets. Both Subie and Toyota have insanely loyal customers and the badge will make a huge difference to them. The BRZ is styled and slightly tuned to appeal more to older customers who need/want all of the creature comforts and subtle styling. The FR-S/86 is agressively styled and tuned to appeal to the ricers and racers who want to act like they're the modern-day Takumi. Hence Toyota's obsession with 86 tribute badges.
Also, Subie's advertisements never focus on a singular model. They like to promote their entire brand as a whole. They prefer to let the consumers know that ANY Subaru is a good buy. After all, all that matters is that a Subaru gets sold not just the BRZ.
Edit:
Quote:
Originally Posted by thermobox
This was supposed to be Toyota's baby the whole time. Suby was lucky to get anything at all.
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LOLNOPE. If that were the case then it would be all Toyota badges underneath the hood. In the performance department, Toyota has been seriously lacking. The Lexus cars are at best "okay", even the LFA.