Quote:
Originally Posted by jeebus
ecuTek is overcharging for the license. You guys are overcharging for the tune. The cable is vastly overpriced.
Just sayin.
Should be more like $150 -license, $250 -tune, $150 -cable.
There's plenty of profit margin in there.
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You have to consider break even costs as well. I doubt he receives a significant portion of the license and cable cost, so if he spent 500 hours learning the software and developing a tune and he's only projecting to sell 30 tunes in the next six months, he has to make it worth his while.
Almost all companies charge more initially to take advantage of (for lack of a better phrase) the early adopters. The price falls as demand stalls over the long run.
Is it more than I'd be willing to pay for a NA tune? Yes, because I plan to be going FI and I wouldn't want to void my warranty for a dozen or so extra horsepower, but I think the total price is fairly reasonable for being first to market.