Quote:
Originally Posted by Memphis
What is this license? Why would we as customers need it?
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License to use the software. Technically you are using the software for you car. It's like the license to use Windows operating system.
BTW, capitalism is a wonderful thing. ECUtek will charge what they think people will pay for 1) the software license and 2) the hardware dongle. Tuners will charge what they think people will pay for a tune and all the knowledge required to do it.
If it doesn't sell well (demand down), the price goes down.
If more competitors enter the market (supply up), the price goes down.
How many people own an FT86? How many people own a WRX/STI? How many own Civics?
The time required to build the knowledge base required to tune a specific vehicle is fairly constant from vehicle to vehicle. And the money a tuner's time is worth is fairly constant. So if the number of vehicles/customers goes down then the price per vehicle must go up in order to recoup the time investment.