[ngabdala]

That's the most intelligent thing I've seen someone write on this forum in awhile. A gave up a few months back trying to explain this.

Originally Posted by fistpoint

How is this for simple? Pure Price in a nutshell means you pay whatever is written on the sticker. Yes, you should begin laughing now...hysterically.

Toyota claims they were approached by customers over the years looking for an easier way of purchasing vehicles, citing the haggling process as an annoyance. Toyota, in its infinite wisdom, gave customers what they want by simply removing the haggling process! Uh...thanks, I think(not really).

To follow the rules a dealer simply has to have the price the same for all customers posted on the sticker, their website, and the price menu in the lobby. MSRP has nothing to do with Pure Price and is never mentioned once on their website. If they want to sell them for $153,499 they can.

Pure Price is akin to walking into any dealership for any model of car and simply paying the sticker. If you've been reading along you should now be fully aware that Pure Price is Pure Bullshit.

One day in the not so distant future you'll be able to buy the Subaru base model for a couple hundred over its invoice price, which in turn will be only a few hundred more($300-$400) than the MSRP of the FR-S. Right now there is an almost $1300 difference between the twins MSRP's, but since you cannot haggle the Scion it will be at a severe disadvantage when the BRZ isn't flying off the showroom floors anymore.