Quote:
Originally Posted by Tcoat
You are still thinking like a car guy though. How about if you sold vacuum cleaners? Do you really think you would be well versed on the up and coming sucking tech? Would you get all excited about telling customers about the benefits and drawback of hepa filters? No, you would sell them what they asked for or even try to get them to spend more. Most car salesmen are not car guys so that is what they do. They are selling appliances.
Personally I would hate trying to sell cars to "enthusiasts" as they may be dumb as a stump but think they know all because they read it on Facebook or Instagram. We see it here every day!
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I can second that. Best car salesman I ever knew was my Father-in-Law. He sold cars for 30 years in 3 different states (MD, FL, GA) under Buick, Chevrolet and Honda. He was always the highest production salesman at his dealership and at one point was in the top 10 of Corvette salesman in the US.
He knew enough about the specific cars he sold to have a conversation, but mostly he just nodded, listened and reinforced what the buyer was saying. If he didn't know an answer, he would get a mechanic to come explain. He always answered his phone, and always followed up. The last year he worked he was still sending holiday cards (the appropriate one based on the Religion of the buyer, or at least his guess).
He had customers follow him from state-to-state to buy cars. In fact, the last month he sold cars before retiring he sold a car to the daughter of the first person he ever sold a car to on his first day as a salesman. She called him from Maryland and drove her trade-in to Atlanta to pick up the Odyssey she bought over the phone.
He knew buckus about cars but he knew how to sell.