Quote:
Originally Posted by Sport-Tech
That is not dealer advertising though, so according to what was stated earlier that would not restrain dealers from charging more.
I do wonder if something else we don't know about is going on that constrains dealers here from typically adding ADMs in US fashion. They don't need to advertise in-demand cars like the GR86 so they are not legally limited by ad pricing. Why would they pass up the money grab their American peers are enjoying if they could easily get it? It's not as if Canadian dealers have some kind of special "virtue gene".
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Correct. The law is even written that the dealers are not held to manufacturers advertising. Also still goes back that the manufacturer materials are only saying it is a
suggested price. The very definition of the word suggest is
"put forward for consideration". It is not a Manufacturers Mandatory Retail Price.
The Canadian consumer is probably a little less impulsive and not a willing to pay markups to have that product RIGHT NOW. Also, all in all, the Canadian auto retailers don't have as big a market base as the US so dealers can't count on somebody else walking through the door if they lose a sale due to markup. Car sales depend upon volume not price point to make real money so dealers that charge a mark up are risking more with the much lower Canadian volume.