Quote:
Originally Posted by Tcoat
Probably not much. The margin on the 86 was very thin. They aren't in the performance car market to make a profit though. They make the performance cars for name recognition and future appliance car sales.
This is pretty standard across the industry where performance cars are more promotional than anything.
I was once talking to a Chrysler exec and they said they lost money on every Hellcat sold. Didn't matter because they more than made up for that in brand promotion. Ford has never hid that they make nothing on the very top Mustangs. Advertising ain't cheap.
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Oh im aware, i was more thinking it corrolated somewhat with how they'll decide to price it.
Unlike something like the LFA, where they lost money with every car they sold (which would indicate price was never going to be a factor for that car).
Would the GR Corolla be sold at a loss and are they willing to just sell it at a loss? (obviously they'd be able to make up the losses just by selling the regular corolla), is it something they could sell at a competitive price and still break even? or is there some semblance of profit available?