Quote:
Originally Posted by Sasquachulator
I guess the next question is, do they make any money selling these AWD GR cars.
The answer would lie with the GR Yaris....but we don't know the answer.
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Probably not much. The margin on the 86 was very thin. They aren't in the performance car market to make a profit though. They make the performance cars for name recognition and future appliance car sales.
This is pretty standard across the industry where performance cars are more promotional than anything.
I was once talking to a Chrysler exec and they said they lost money on every Hellcat sold. Didn't matter because they more than made up for that in brand promotion. Ford has never hid that they make nothing on the very top Mustangs. Advertising ain't cheap.