from
http://dictionary.reference.com/browse/rip+off
1.an act or instance of ripping off another or others; a theft, cheat, or swindle.
2.exploitation, especially of those who cannot prevent or counter it.
And in my opinion, we are being exploited and swindled in Australia. It would be very difficult to prevent or counter the price of at least 38K for the top model. In my opinion, this is too much. No one is twisting my arm to buy the car. I can afford the car. But at the same time, I don't agree with the price we are paying. This is only my opinion on the matter.