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The dealership model is basically a glorified flea market.
When it’s a buyer’s market, dealers are fighting for business by quoting cars $2-3k below invoice or about $5k off MSRP.
Man, I was selling 2018 and 2019 BRZ’s for $3000 below invoice too. 86’s had rebates, AND dealers were doing additional discounts.
On a separate note, I got a 2018 GTI for almost $3k below invoice. MSRP was like $28k and sale prices was $23500-ish.
I drove home and felt so good about that deal. In my head…”got a $28k car for $23.5k” EDIT: with no negotiating! First offer on internet quote
But apparently people would rather be saying “got a $23.5k car for $23.5k?”
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