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For me it was strictly pricing. The BRZ in Canada costs $2,500 less than the GR86 and I also get a discount for being part of a club that has ties to Subaru so I'm saving almost $3,300 by going with the BRZ.
Yes, the GR86 front end looks better and yes the duck tail is a more aggressive nuance but that's all aesthetics.
Performance wise, its annoying that the BRZ is allegedly more tame at the limit but with a proper NON-OEM alignment and stickier tires, I'm sure I can dial the front-to-rear grip balance to something more of my taste. That was going to happen regardless of which brand I bought so ... whatever.
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