Quote:
Originally Posted by Jeonsa
I’m just wondering how Toyota is going to market this thing to the general public. Most people who are realistic know what the price ballpark is but it’s going to be interesting to see how it’s advertised. They’ll obviously lean heavy on the “Pure Toyota Sports Product” angle and rally DNA from the GR Yaris, but the only Corolla in history anyone knows well (and they barely even understand the car) is the AE86. Lmao. For the most part, the average consumer is going to look at it and be like “why is this Corolla 37k”
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I'm sure a fair amount of people know about the Corolla WRC from back in the day.
Though, probably no where near the amount of people who know what the AE86 is. Then again, the GR Corolla won't really be for the average consumer. Toyota, of course, will try to come up with a marketing strategy that will try to be as inclusive as possible to sell as much as possible, but will more likely lean towards the enthusiasts' side.