If I were a consumer looking to have Opticoat applied to my personal vehicle. I would look for someone who has a reputable name, with pricing I was comfortable with. What it boils down to is how much are you willing to put into your investment? Do you want the car perfect or is the finish acceptable. Keep in mind as a detailer I don't charge servcies based upon what the going rate is or what someone wants to pay me.. My prices are based on what I feel I'm worth.