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Econoboxes were at some point of time really cheap cars, but factories have to raise prices constantly. A previous Yaris 1.0lt model cost 11.650€, but the new Yaris 1.0lt basis model costs 16.150€. How to justify a 4.500€ price increase to the customer? Simple. You build a Yaris "homologated" model and you spend money on marketing and car journalists to raise model's awareness and popularity. Then people are more willing to pay the extra money even for the "upscale" base version. I suppose something similar will happen to Corolla.
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