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Honestly, the fact that these "sports car owners" don't know anything about the BRZ or FR-S says a LOT about the Scion/Subaru Marketing Departments in the U.S.!
If it were me, i would personally make a marketing campaign around the fact that Subaru+Toyota came together to make these cars, much like in the same spirit of the Olympic Games currently going on. (people coming together, etc.) It doesn't have to be Olympic-Themed, but have a voice-over saying a witty remark regarding the connection.
But oh well, what do i know, I'm just a teenager.
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