[Irace86.2.0]

Pretty sure the main demographic of the Civic isn’t young people. The median age is 45.

Civic buyers are primarily men (58%) but this aligns with the Compact Car segment average (57%). They are younger in terms of median age (45 years vs. 49) and they are wealthier in terms of median household income ($80,625 vs. $74,387). The Civic attracts higher numbers of Gen Y (those born 1977 to 1994) and Gen Z (1995 and later) buyers (43% vs. 36%).

Price and practicality are the primary drivers for a compact car purchase, especially for Civic buyers. J.D. Power data shows that 78% of Civic buyers identify themselves either as a price buyer or a practical buyer, compared with 65% of compact car buyers. Not surprisingly, fewer Civic buyers prefer to buy a vehicle from a domestic company when compared with the segment (37% vs. 42%).

https://www.jdpower.com/cars/expert-...a-civic-review