Quote:
Originally Posted by wbradley
Not really a collaboration since Lexus is Toyota everywhere in the world EXCEPT US and Canada. All Lexus vehicles are built in Toyota plants. I don't think Cadillac built any cars alongside Chevrolet before the Cimmaron turd. That car single handedly took away a lot of Cadillac's credibility in the luxury market. Their market share crumbled around that time, thereafter.
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Eh, I think we are putting too much value on the idea of what makes a "credible" vehicle within any brand. Lexus buyers aren't thinking about the basis of their car, nor do I think care. I'd add to that, even shitty cars made today are still good. You are right that a 90s (what it 90s?) Chevy being rebadged a Cadillac was a bad idea because 70s-2010 American cars sucked.
Although nobody has driven GEN-II, it sure sounds like it is a more refined vehicle overall. If you tart it up with nicer materials and and a softer suspension, I don't think a younger (probably female) buyer will care that it is based on a an 86/BRZ. It has everything else, though. Keyless, push start, backup camera, heated seats, 7 airbags, 8 speakers, etc. All you need.
But I fully admit I could be wrong. I don't have the market research. Just my assumption.