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Originally Posted by Archer256
it has to do with toyota business strategy for 2 scenarios, imho.
the ft-86 is meant to get people back into the toyota brand, spice it up, and have them stick with it and it's 3 divisions. Scion is lagging in the US so instead of badging this a Toyota they wanna badge it a Scion for 2 birds 1 stone effect.
1 - Scion sales increase, people look at that brand specifically, buy the 86 and other scions
2 - people are also now into the toyota brand in general, they will move up to a toyota and Lexus.
However if it doesnt work in reviving Scion (but the car is selling well worldwide and by itself) toyota can then rebadge it a Toyota in the US and continue selling it, where it will continue to bring in buyers to the brand just not as a scion
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ft-86 is meant to get people back into the toyota brand
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It could get potential buyers back into Toyota. If it was labeled as Toyota. Otherwise it's still going to be a very pricy RWD Scion. And Scion's Philosophy is cheap-performance cars under 20k. This literally contradicts what they want their image to be. This will just lead buyers to look at the Camery and Carolla for their kid who's getting ready to go into college.
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1 - Scion sales increase, people look at that brand specifically, buy the 86 and other scions
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That's a gamble.
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2 - people are also now into the toyota brand in general, they will move up to a toyota and Lexus.
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They're into the brand because of 3 specific cars. Prius, Camery, and Carolla. Depending on the buyer and their financial status-they may-move up the ladder and buy a Lexus. Its likely but all depends on their Financial Status. Also most who are nestled in the Toyota brand will most likely not buy a scion.
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doesnt work in reviving Scion (but the car is selling well worldwide and by itself) toyota can then rebadge it a Toyota in the US and continue selling it
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Its simple to say to rebadge the car and resell it as a Toyota, but you can't forget. If it fails. Scion fails. The loss of its base buyers (as I've mentioned before) will continue to decrease. Rebadging = New marketing plan and a New marketing plan is costly. The easiest way to prevent anymore loss from toyota (Remember all those Lexus acceleration problems and other malfunctions toyota had) is to simply put the car as a Toyota. Look at how hard Toyota is trying to bring Scion back onto its feet. The best example I can give you is the Scion with the F1 engine used in drifting.