04-15-2011, 02:56 PM
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#28
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Elite Padawan
Join Date: Mar 2010
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Quote:
Originally Posted by Archer256
it has to do with toyota business strategy for 2 scenarios, imho.
the ft-86 is meant to get people back into the toyota brand, spice it up, and have them stick with it and it's 3 divisions. Scion is lagging in the US so instead of badging this a Toyota they wanna badge it a Scion for 2 birds 1 stone effect.
1 - Scion sales increase, people look at that brand specifically, buy the 86 and other scions
2 - people are also now into the toyota brand in general, they will move up to a toyota and Lexus.
However if it doesnt work in reviving Scion (but the car is selling well worldwide and by itself) toyota can then rebadge it a Toyota in the US and continue selling it, where it will continue to bring in buyers to the brand just not as a scion
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They will spend a lot of money doing that. Use the chassis and engine on different model would be more ideal, but that's just my perspective.
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