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The 86 won't hurt TC sales. Why?
--The 86 will be priced above the TC.
I assume Scion will want to place the 86 at the top of the pedestal.(When does a top model ever cost less?)
--I assume Scion will be using the term "sports car" a lot with the 86, and I've noticed that the TC is placed under "compact car". The word "sport" is rarely used in any of it's descriptions (official or not)
--It's like saying the 370Z steals sales away from the Altima Coupe.
The V6 Altima is $30k and the base 370Z is $31k.
Close enough cars in the numbers, but soooooo different.
The only way the 86 will hurt the TC is if a ton of people walk into the dealership and demand the most expensive car without test driving or even looking at the specs.
TC buyers-want a sporty look, but equal comfort and a bunch of cool interior features.
86 Buyers- preference a sporty look and a sporty drive over comfort and etc. More so than the TC buyer.
These two types of people exist, therefore both cars will continue to sell in coexistence.
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