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I think he nailed it with his comment 'dealer markup is going to be a b!tch'.
No car will please everyone. Including the Z. There will always be armchair experts criticizing it for being too heavy, too slow, too whatever. It doesn't have to please everyone. Just enough buyers to make it worthwhile. We don't know if the 'details' posted by the person with inside information are correct or not, but if the Z comes in at anything around $40k, I think it's going to sell well.
Whatever the actual price will be, it will be cheaper than the Supra. The price will probably be comparable to or even less than a Mustang GT, which (thanks to Ford's make less of them and charge more for each one strategy) is now a pretty expensive car. On a dollars for performance basis, the Z might end up being the best value on the market.
It's clearly a step (or two) up the ladder from the BRZ in both performance and price, but it's still a relatively inexpensive performance sports car. Even somewhere around $40k-ish, that's about half the price of a new C8 Corvette. I know which one I'd rather have.
Combine that with styling that most people like with all the expected updates (interior, twin turbo, etc.), and the availability of a manual transmission, I think demand will exceed supply for a while. This may be especially true due to the ongoing supply chain disruptions and specific shortages (chips, seat foam) of some materials thanks to the pandemic. Throw in the usual Nissan dealer greed and sleaze, and new model excitement, means it probably be quite a while before it will be possible to buy one for MSRP.
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