Quote:
Originally Posted by HKz
ok  still doesn't change my point |
Auto manufacturers consider market share more relevant than profitability, although profits are obviously required too.
It's impressive that Mazda is still profitable but there are so many variables in calculating profit that it would take some digging and comparing Mazda vs. Toyota financials but I'm too lazy to do that.
That's Mazda's biggest problem. They're bleeding market share. That will change in 2021 when they start producing a new crossover at the Toyota JV Alabama plant that if they sell to plan will increase sales volume by 150,000 units annually initially, +50%, a big deal for reversing their declining share and future prospects.
https://carsalesbase.com/us-car-sale...s-2019-brands/